And this tagline perfectly reflects that. Everyone knew it would be significant and continue Apple’s trajectory as an industry trendsetter. Reports and rumors of an Apple smartphone had been circulating for years. While the iPhone was a massive game-changer in the communications and computing worlds, it wasn’t a huge shock when Steve Jobs introduced it. This device, more than any other, set the stage for what Apple would do in the second Jobs era.Ģ007 marleyPug/ January 9: ‘The first 30 years were the just the beginning’ While the tagline tradition started in earnest in 2005, we would be remiss if we didn’t mention one of the most famous Apple events in history: the introduction of the iPod. October 30: 'There's more in the making.'Ģ001 Alena Veasey/ October 23: ‘Hint: It’s not a Mac’ October 22: 'We still have a lot to cover.' September 10: 'This should brighten everyone's day.' October 23: 'We've got a little more to show you.' March 2: 'Come see what 2011 will be the year of' September 1: No tagline in the invitation, just a guitar. January 27: 'Come see our latest creation.'Īpril 8: 'Get a sneak peek into the features of iPhone OS 4.0'

September 9: 'It's only rock and roll, but we like it.' October 14: 'The spotlight turns to notebooks' January 9: 'The first 30 years were the just the beginning' October 19: 'We unveil Apple's latest pro innovations.'įebruary 28: 'Come see some fun new products from Apple' September 7: '1000 songs in your pocket changed everything.

Best ssd for imac 2019